London Midland’s marketing team has scooped a national industry award for its campaign promoting the re-launch of services on the Trent Valley line.
The team won the Rail Professional Marketing Campaign of the Year at the Eversholt Rail Awards last night (February 11).
The campaign was for the re-launch of the Trent Valley line, where the team worked hard to deliver targeted communications to towns and villages, such as Stone in Staffordshire which saw trains reintroduced after five years.
The campaign helped an increase in passenger numbers along the route, which runs between Crewe and London Euston.
London Midland commercial director Alex Hynes said: “This is an acknowledgement of the great work being done by our marketing team which has given a real impetus to the reintroduction of Trent Valley line services. More passengers are taking advantage of this great service.”
