Website visits and purchases
This section shows the information we collect when you use our website. Before providing us with your details, please read the following important information regarding:
- Collection of visitor information;
- Cookies; and
- Session Cookies.
By using the London Midland website and its services, you consent to the collection and use of the information for the purposes set out below.
Collection of visitor information
We will only use the information that we collect about you lawfully, in accordance with the Data Protection Act 1998.
The details you provide about yourself and any other information which identifies you (‘Personal Information’) is held by London Midland on this website (the "Site") for operational purposes, for example member registration or processing payments. We may also use your Personal Information to personalise your experience on the Site by informing you of new products or services that we may think are of interest to you.
London Midland gathers general information about users, for example, what services users access the most and which areas of the London Midland site are most frequently visited. Such data is used in the aggregate to help us to understand how the London Midland site is used. We gather this information so that we can continue to improve and develop our services to benefit of our users. We may make this aggregated information available to users of the London Midland site and also to auditors. These statistics are anonymous and contain no personal information and cannot be used to gather such information.
When you register with London Midland, set up a travel alert, enter a competition, or buy a ticket, we ask for personal information such as your name, contact details, and other details. Once you register with London Midland and accept our Terms & Conditions, you are not anonymous to us. We may use information that you provide to alert you to our own products and services. We may contact you regarding site changes or changes to the London Midland products or services that you use.
If you buy a ticket online with London Midland, we will record your personal details and send you a confirmation email. Your personal data will be used principally to communicate with you with reference to your request.
You may opt-in to receive newsletters, exclusive discounts, special offers and other marketing emails from London Midland. You may unsubscribe at any time by logging in to your account and updating your preferences. Please note changes to your subscription preferences can take up to 14 days to take effect.
Alternatively write to Customer Relations Team, London Midland, PO Box 4323, Birmingham, B2 4JB, or telephone us on 0344 811 0133 (or 0121 634 2040 from a mobile).
A cookie is a small piece of information that is sent to your browser when you access a website.
There are two kinds of cookies. A session cookie is a line of text that is stored temporarily in your computer's memory. Session cookies used by the London Midland website are destroyed no more than one hour after you close your browser.
A persistent cookie is a more permanent line of text that gets saved by your browser to a file on your hard drive.
On those pages where the London Midland website uses "session cookies" to facilitate your use of this site, we do not collect personal information about you and the cookie will be destroyed no more than one hour after you close your browser. This kind of cookie helps you use the London Midland website interactively.
With most Internet browsers you can configure your browser so that it refuses new cookies, prompts you to accept cookies or disables cookies altogether. Exactly how this is done is dependent on the browser you use.
Access to our database containing personal information on registered users of the site is restricted. In order to increase security we ask you to input a password when you register as a user of the site. Please keep this password secret. In addition, we encrypt your financial information using SSL (Secure Sockets Layer) technology so that no one else can access your credit card details as they travel through the Internet. SSL is certified by Verisign and is recognised as a secure way to pay on-line. As you may be aware, no data transmission over the Internet can be entirely secure. As a result, while we will always use reasonable endeavours to protect the personal information you provide to us, we cannot guarantee the security of your information and the use of our facilities (e.g. e-mail) is at your own risk. If you have any questions about paying for your ticket through the Site, please contact Customer Relations.